I talked to two people today about LocalAdLink, a recently released program that has some marketers very excited.
If you don’t know, LocalAdLink is a company that allows, among other things, you to purchase advertising packages that may get shown in sponsor results on Google. They’ll also put information about your business in their directory, which I don’t have a problem with. And you can also be a brand builder for LocalAdLink yourself and sell the services they offer to other individuals.
Let’s talk about the advertising packages first:
They have advertising packages that you pay, ($69.99 to $249.99 a month) and you get to bid on a select number of key phrases as well as a select number of zip codes. For the complete breakdown of pricing and where they market your business, visit LocalAdLink Advertising Packages
So, for example, if you bet on the keyword concrete, and someone in one of the zip codes you selected does a Google search for concrete, an ad may show up that goes to a LocalAdLink Web Page that provides the search engine user information about your business.
According to LocalAdLink:
Businesses purchasing these packages are submitted to third party search engines (using paid and non-paid strategies), website directories and high traffic websites as an added value however, placement is not guaranteed.
Source: LocalAdLink
Unlike pay-per-click, however, you don’t exactly pay per click if an Internet searcher clicks your ad. It’s “unlimited” in theory – you only pay for the advertising package itself. So then we can probably conclude that LocalAdLink pays the actual pay-per-click cost to Google. Google Adwords is, after all, a pay-per-click service, so someone has to pay for the actual click.
Sounds good so far, right?
Well, it’s not. Period. In fact, I personally think
LocalAdLink Is A Scam
Stay with me and I’ll explain why I think this …
For the record, I REALLY hate the word scam. I think it’s ridiculously over used in this industry, but many of readers look to me for answers and respect me for being blunt.
Here’s the definition of scam according to my buddy Merriam Webster:
Main Entry: scam
Pronunciation:
\ˈskam\
Function:
noun
Etymology:
origin unknown
Date:
1963
: a fraudulent or deceptive act or operation
So why do I personally think LocalAdLink operating in a fraudulent or deceptive nature?
When you advertise on Google (or any search engine for that matter), users do a search. They search on a particular key phrase. Then the user sees ads and are provided with search engine results. When the user clicks on that ad, he wants to see information relevant to that ad. This is why people love Google because their search results are more relevant than other search engines.
It’s a psychological pipeline going on through the users head. It’s called CONGRUENCY!
When a potential customer performs a search on Google, your ad may show up for the keywords and zip codes you selected. In the case where your ad does trigger a result, it will look like a normal pay-per-click ad, but there’s a “catch.”
When a user clicks your ad, it does NOT go to a Web page on a domain that you have full ownership over. It goes to your LocalAdLink Web page which destroys the congruency big time, in my opinion.
To me, this is a huge red flag and I feel most LocalAdLink brand builders won’t explain this properly to business owners looking to get their business online. In my mind, it’s easier say “We’ll send prospects to your Web Site” than “we’ll send people to a LocalAdLink hub page and make them look around to find your link to a Web Site you own on your own domain.”
When the search engine user gets to the LocalAdLink Web page, they’ll see information about LocalAdLink FIRST and they put your name and Web Site under their LocalAdLink logo.
To me, that’s BS …
And here’s why …
Look, if I’m going to pay an advertiser to advertise my business and my products, I’m going to pay an advertiser to advertise just my business and my products. NOT together with their business and their products. Period. I don’t want my Web Site hosted inside of a hub with another company’s logo, color themes, etc. I want it to reflect my business, my culture, etc.
On the other hand, the issue of being in a hub page by itself is not so bad. There are many directories out there.
And if LocalAdLink was just a business directory, I would have no problem with that.
But there’s that Google Adwords issue I can’t seem to shake…
You’re paying them money to advertise their brand first along with yours second on Google Adwords. As a Google Adwords advertiser and consultant myself, I don’t like this at all.
I don’t personally know how LocalAdLink is working the Google Adwords side of their business, but if I’m Adwords, it’s important to me to know what cost per click is, my cost per customer, my cost per lead, etc.
Another Issue
If your ad does get seen, I think a lot of people will click on an ad, arrive at the directory page and leave.
Why?
Imagine you’re looking for a pizza restaurant and you land on a page seeing a LocalAdLink logo and a Web page that doesn’t capture the culture of your restaurant. I don’t like this …
There’s a reason Google is making millions selling advertising space: It’s because Google has thought all of this out. When you buy advertising with Google Adwords, you can rest assured you will maintain integrity and congruency and you will get to send them to your business Web Site and captivate them immediately with your business’s creativity, logo and culture.
Any Solutions?
One way I feel LocalAdLink can mitigate this would be to offer an option to send ads to a Web Site of your choosing instead of some self-hosted LocalAdLink hub page. I personally feel this would improve the user’s search experience and it should certainly improve the Google Adwords quality score substantially, thus lowering bid prices
Of course, LocalAdLink is a business and even in that case, they certainly shouldn’t give you $5000 worth of clicks a month for only $200.
Another thing would be to enforce very closely how their brand builders are marketing their service and have their brand builders explicitly tell people the traffic they receive will go to a LocalAdLink hub page (or directory page) and the user will have to click from that page to go to their personally owned Web Site and domain that they own.
Finally, make a decision. Are you going to be a directory? Then be a directory. LocalAdLink is suffering tremendously from an identity issue in my opinion – and trying to be too many things at once is my biggest problem with them.
To me, the “unlimited clicks” some brand builders are preaching is not sustainable in the real world due to the math. On the other hand, most business owners, I think, would not want to pay $69.99 to $249.99 just to have their businesses listed in a directory and some other partner sites when you can get it listed in Google’s Local Business Center for free.
At the end of the day, in my opinion, LocalAdLink a concept driven based on deception and hype.
Of course, like all things, you should do your due diligence, read the comments below and read other people’s point-of-view (Fat Wallet’s for example) as well as LocalAdLink’s Web Site and business owners who have had a positive experience to make a solid decision.
My Personal Recommendation
If you want to market your business online or on Google, learn Google Adwords or hire an Internet Marketer to market YOUR brand and captivate users with your businesses’s creativity and culture (which can be expressed on a Web Site). It will pay big dividends and allow you much more control and flexibility.
Professional Assistance
If you’d like to hire me for Web Site creation, Search Engine Optimization (SEO) for your Web Site, Social Marketing for your business, Article Writing for your business, or any online marketing to brand your business, please send your request via my contact form.
Thanks for stopping by!
Agree or disagree with this LocalAdLink review? Head over to the comments and post your thoughts.
Hype, Reviews
Local Ad Link, LocalAdLink, LocalAdLink Reviews, LocalAdLink Scam
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