Personal Blog of Forest Marie

Distributing articles to article directories is just one of the many ways to utilize the power of article marketing.

Repurposing your article can be done in many ways and should be to leverage your article marketing and time to the max. One of the easiest and extremely effective ways to repurpose your articles is by using Twitter.

If you haven’t yet grasped why you should be on Twitter, this article will give you 7 good reasons why to use Twitter even if only to use it in your article marketing arsenal.

Here are the 7 reasons why you should repurpose your articles on Twitter:

1. Expand your reach of influence. It is getting very easy to build a quality, niche targeted list on Twitter and fast. This first reason alone is enough to get on to Twitter and share your articles with other people you may not reach any other way. What’s really great is your article will not only be seen by those that are following you… It may also be seen by those following them, not to mention the possibilities of your article going viral and being retweeted.

2. Be helpful. When you see people on Twitter asking questions and you have an article that would answer their problem let them know about it. Also, when you see people talking about a specific subject you wrote about you can suggest your article for additional reading.

3. Become an expert. When you are sending people helpful articles you wrote and giving them great resources you may or may not have created you are building credibility and establishing yourself as an expert in your niche.

4. Speedy results. Whether you are posting in the AM or PM, you are bound to get replies and feedback from people. Since it is so short and sweet at 140 characters there seems to be more interaction than with emails.

5. Automate it. You can set up your blog and Ezine Articles account to automatically repurpose your new article by blasting them out to your Twitter account. For your blog you can find various plugins to achieve this result and for Ezine Articles just go to ‘Edit Author Bio’ and add your Twitter account login info.

6. Social Market. By using your articles as problem solvers you are socializing and marketing all at once. Social marketing does not get much easier than this.

7. Multiple messages are welcomed. Unlike a mailing list where sending more than one email a day could be a bad thing… Twitter is the opposite. One post on Twitter a day is not enough; people expect and want more interaction than one message of 140 characters especially if you are adding value.

If the above 7 reasons are not enough for you to repurpose your articles on Twitter, maybe you should rethink why you are article marketing in the first place.

Articles and Press Releases Article Marketing Tips, Repurpose Your Articles, twitter

Press Releases are an art form in itself. Just like articles they can be extremely effective.

One of the biggest mistakes internet marketers make are thinking they can use their article as a press release and vice versa. The format of an article is entirely different to the format of a press release. Another common myth is thinking that everything about your company is press release worthy.

To help avoid your press release from going into the literal and virtual trash can, just use any of these 7 ways for press release success.

1. Lists. Just like lists are popular for blogs and articles the same goes for press releases. Example: “10 Best Places Work”, “Top 10 Happiest Places” and “Top 5 Franchise Businesses”. What kind of list can you create that is relevant to your business, products and services?

2. Useful news. These press releases are similar to a list type and often in bullet point or list format. Examples: “Top 5 Ways to Market Online”, “10 Healthiest Foods to Eat” and “Six Ways to Reduce Debt Now”. How can you create useful news for your target audience?

3. Unbelievable news. The more odd or unusual the story the more viral it will be. Like the recent, “Did Guy Kawasaki Admit on Video to Spamming Twitterers?” Is there a crazy twist you can put on your business to make it unbelievable news?

4. Facts. Surveys and studies can be very inexpensive thanks to the internet. With this one tactic you could create an endless supply of press release worthiness. Think about what kind of surveys and studies can be conducted on your business.

5. Tie in to current events. The faster you can take advantage of tie-ins to current events, the more viral your press release will be. Take a look at the current headlines dominating the world, how can you tie-in to a current event?

6. Get trendy. This does not mean what is the most poplar in a genre per se, however that could certainly work in this method as well. It can also be a trend that is happening right now. Examples are trends in the weather, trends in animals, trends in crimes, etc. Maybe you are in the weight-loss industry and the local paper just wrote about a trend in obesity increasing in your area, now you can turn around and provide data on how your product can help remedy the epidemic. If you can provide factual info, like studies and graphs this will increase the power of your press release.

7. Hero spotlight. People that go out of their way to be kind and do good make great news. Whether it is your company directly doing the good or an employee, make sure to submit a press release.

Utilize any or all of the press release tips to create press release success!

Articles and Press Releases Press Release, Press Release Success, Press Release Tips

There are a lot of great articles being marketing throughout the web. However, there are plenty of great articles with resource boxes that turn the article from gold into junk. There are 3 article box mistakes that can easily be avoided.

Here are 3 article marketing tips on what to avoid in the article resource box:

1. No call to action. In a perfect world your reader would know exactly what you want them to do without you having to spell it out. Unless that happens or we all become psychic or telepathic you are going to have to SPELL IT OUT.

Fix: Figure out what action you want your readers to take. Do you want them to check out your product and but it, go to your blog, download a free e-course? Whatever the call to action make sure you include it in your article resource box. Make it clear and attractive by solving a problem.

2. Too much about you. Yes, it is an author box and you should tell a little bit about who you are and what you do. However, do not make it a whole article in itself.

Fix: Think Twitter sized bio like on your Twitter profile page. You want to engage the reader to find out more about you. Think the less is more approach. What do you have to offer or have experience in that could solve the reader’s problems? Then invite them to take action to find out more about you, maybe challenge them to Google you or send them to your blog.

3. What Link? This often happens with those people the get caught up in writing an article sized-bio, though I have seen it in shorter resource boxes as well. No link and no call to action is like reaching a dead end street, the reader is just going to turn back from which they came. They may try to find out more about you, then again they may not.

Fix: Have a link to something that is appropriate that goes with your call to action as well as entices the reader to know more about you. No more than 2 links. Having too many links can be just as harmful as having none. Having these links to your other appropriate sites will provide you with some great backlinks over time and traffic.

When creating your next article resource keep these 3 article marketing tips in mind. By following these 3 simple steps you will increase your readers, action takers and traffic to your sites, all of which means more profit for you.

Articles and Press Releases Article Marketing, Article Marketing Tips, Article Resource Box

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If you are planning on writing articles, for your website, your blog, or article directories, it’s definitely important that your articles are well written. Don’t expect people to read articles that are not well crafted. Of course you may be wondering how you can write an effective article that will get the attention of readers. Well, here are six great tips for effective article writing that will help you out.

Tip #1 – Write Using Short Paragraphs

First of all, it’s definitely important that you focus on using short paragraphs. If you write huge paragraphs, the text looks daunting and it’s harder for your reader to digest the information. In fact, many people will just go on to another article. Go with paragraphs that use 3-5 sentences for the most effective articles.

Tip #2 – Check Your Spelling and Grammer Grammar

It’s definitely important that you check your spelling and grammar. No one wants to read an article that is full of spelling errors and bad grammar. Most word processor programs have spell check and grammar check. Use them!

Tip #3 – Create a Title that Grabs the Attention

If you want your article to be effective, you need to create a title that grabs the attention. The first thing a reader sees is the title. This decides whether or not they decide to read the article or move on to another one. Make sure the title is descriptive, but also ensure that it draws in the reader so they want to read the article.

Tip #4 – Keep the Language Simple

The language in your articles should be kept simple. In fact, they should be easy enough to read that a 6th grader would have no problem reading and comprehending them. If you use language that is more advanced and technical, the general reader is probably going to move on to another article instead of trying to read their way through all the difficult language.

Tip #5 – Break Up the Text

Break up the text in your articles. Large masses of text look daunting. There are many ways you can do this, including using subheads, numbers, bullets, and more. The more you are able to break up the text, the more readable your article is going to be. Ignore everything you learned from your English teachers on this subject!

Tip #6 – Develop a Great Signature Box

Last of all, and most importantly, develop a great signature box. This is where you put in a compelling call to action and link to your site. Make sure you grab the attention and emotions of your readers in your box. This part of the article should be just as well written as the rest of the article if you want good results!

Articles and Press Releases, Copywriting, Internet Marketing Article Marketing, article writing, Copywriting, Internet Marketing

So I’ve been talking to a lot of people on my newsletter and there’s been a lot of demand for help with article marketing, so I’m pleased to reveal my kick ass article marketing strategy.

Article Marketing is one of my favorite marketing methods because the methodology allows you to:

• Attract your target market to your blog or Web Site
• Brands yourself as an expert that can solve your target market’s problems
• Create hundreds, thousands, or even millions of back links (think of them as popularity votes) to your blog or Web Site

Even if article marketing only did one of the above three benefits, it would be well worth it. The fact that it does all three is a testament to how effective article marketing is.

After getting well versed with article marketing this year (yes, yes, I’m late to the article game), I created my own article marketing strategy that brands myself via my blog through articles. If that sounds a little confusing, hang on and it’ll crystallize in a second. Just know this: it works!

Of course to make all this work requires a little work. How much depends on you and your budget, but there is no free ride…no silver bullet. You’ll have to weigh your ego with your bank account and see which one weighs more. Like all things in marketing and business, you leverage either time or money.

That said, here are the main 4 components of my kick ass article marketing strategy.

1. Choosing Key Phrases and Topics For My Articles
2. Getting The Article Written
3. Posting The Article On My Blog
4. Distributing The Article To Hundreds Of Directories

So let’s talk about each one of these and put the pieces of this not-so-complex puzzle together.

Choosing Topics And Keywords For Your Articles

The first thing you need to do when you write an article is determine the key phrase (aka keyword) you want people people to search for. You can write a masterpiece article or blog post, however, if no one finds it because it’s something no one is searching for, well, you get the picture …

In Internet Marketing, there are few things as important as keyword science. You must understand it and the great news is it’s not very difficult. The best way to learn is to get your feet wet, so head on over to this Free Keyword Suggestion Tool and type in a key phrase related to your product or service.

TIP: If you are in a network marketing company, I suggest you not only use the name of your company but also type in key phrases related to the problems your products or service solves. For example, if you’re in a health company, you might consider testing the key phrase back pain or vitamin benefits.

After you type in a phrase and press the ‘Hit Me’ button, you should get a list of key phrases related to the one you typed in. This will immediately give you insight into what people are searching for that is related to your market. The number of searches is on a per day basis. For example if you type in gardening tools, you will see that it gets around 126 searches a day (at least at the time of this writing).

Once you get a key phrase that is being for, all you need to do is embed that into your title and make a good title.

Other great resources to get key phrases and to give you insight into what people are searching for is SEO Book and of course Google’s Keyword Tool.

Now of course keyword science and selecting great key terms can be much deeper this, and you will master keyword science as soon as your investment in Traffic Secrets 2.0 is delivered to your doorstep.

Get The Article Written!

With your key phrase and title in place, the next step in my article marketing strategy is to get the article written. You either write it yourself or you pay a writer to write articles for you. Again, it’s the leverage time or leverage money decision. I personally prefer to leverage the money as you probably do too.

Should you decide to write your article, however, the main thing is to write something valuable that asserts you as someone who brings value to other people by solving problems.

As many of you have already told me, you really admire and appreciate my work because I solve marketing problems for you by not holding anything back.

When you hire your writers, I recommend you contact me for for my source and as a second recommendation, search for writers at on elance.com.

Posting The Article On My Blog

Once the article is written, I take the content of the article and the same title, same key phrases, etc. and I make it into a blog post. Because the article directories do not allow pictures, videos, formatting, etc., I do that in my blog. And I also inject my own personality and change the content just a little.

Most article marketers do not do this, however, so this might have come as a surprise to you if you are an article marketer. Most marketers using article distribution write an article, distribute them to directories and have the resources box (aka “About the Author” box) (I’ll explain this later) point back to their primary Web Site. Let’s tie the picture together in the next part.

Distributing The Article

Well, the article is written and I’ve pasted it on my blog and customized it.

Now all I need to do is distribute it to as many directories as possible. You can do this manually or if you will use Article Marketer to distribute your article to thousands of directories for you. They also have proof readers before your articles are sent to the directories, ensuring a grammatically clean article. This is really kick ass!

I cannot say enough good things about how easy this service makes my article marketing. Distributing articles manually takes more than time than you probably have and you will see how simple and cost effective it is when you visit this site and read about it.

Briefly, it’s as simple as copying your article, picking a category and filling out the About the Author box and that’s where the magic of my article marketing strategy works.

IMPORTANT: Most article marketers use the same “About the Author” text for every article they distribute, which is basically put out a basic information about who they are and a link back to their main Web Site. What I do here is I put a link back to the blog page and with the anchor text being the key phrase of the article.

Tying It All Together

That was a lot of information to digest, so I’m going to give a fictitious example and tell you my business work flow.

Step 1: Keyword research. After playing around with the keyword tools, I decide to write an article based around the key phrase “viral marketing”

Step 2: Determine a title. Let’s call the article “13 Reasons Viral Marketing Works” That’s a title that would grab my attention.

Step 3: Get the article written. I pay my writer to write this article for me. Again, you can write it yourself although you will rather outsource it.

Step 4: After I get the article back, I take the contents of the article and publish it on my blog using the same title as my article. I change up the content a little and make it more search engine friendly by applying the concepts that you will master as soon as Traffic Secrets 2.0 arrives at your door.

Let’s assume this piece is accessible on my blog at:

http://www.forestmarie.com/13-reasons-viral-marketing-works/

Step 5: Using Article Marketer, I paste the article title, content, and keywords I’m optimizing for. I select the category of the article.

Step 6: The “Magic” Step … I fill out the “About the Author Box” and I put a link back to the blog page itself that the article is about. For example, I typically use something along these lines:

This article was originally published at: <a href=”http://www.forestmarie.com/13-reasons-viral-marketing-works/”>viral marketing</a>

Ah, ha…

We now have some advantages!

The word viral marketing is known as the anchor text. Now when Google crawls the hundreds or thousands of article directories that I distribute my article to, it will find that many Web Site are linking back to my page using the key phrase I want them to find me under, which helps out tremendous for off-page search engine optimization (SEO) purposes.

In this make believe scenario, we’re talking 1000 pages pointing back to my page for the key phrase “viral marketing.” That’s a lot of votes for my page!

After you consider this with 1000 blog posts and 1000 articles each distributed to 1000 directories, you understand we are talking a lot of traffic and a lot of self promotion. Indeed, content is king.

So now you know my kick ass article marketing strategy. After you do it once, you’ll see how simple and automated it is. It’s even more effective if you optimize your blog posts using the methods you’ll learn about in CD 4 in your Traffic Secrets 2.0 investment.

Remember, the writing is outsource-able and so is the article distribution itself!

Articles and Press Releases, Internet Marketing, Prospecting and Closing Article Marketing, Internet Marketing