Product Review – GetResponse
One of the popular message automation software out there is GetResponse. It is completely web-based and manages email campaigns, email delivery and subscriptions, and autoresponder messages. Such type of a tool is becoming an increasing necessity for online marketers. GetResponse helps to increase effectiveness of campaigns by tracking conversions and providing customer service.
The company was started way back in 1998 and its CEO is Simon Grabowski. It has close to a million users as of today. People use it to send their personal newsletters from their site and also use it to make offers on their products to the members in their list. Some of the important features of this product are:
• Unlimited number of campaigns, lists, deliveries and autoresponders can be set up. You can create your messages as long as you want and modify them as many times as required.
• More than 150 HTML templates designed by professionals in the latest styles. They also have some fantastic email postcards for common occasions that you can program to be sent to all your customers and prospects.
• Delivers emails completely free of ads and bypasses the spam filter.
• You can include multiple graphics, audio and even video in your messages. In addition, you can send the email in different languages.
• Provision for prospects to accelerate the process. As they read emails, they are sent more without waiting for the scheduled time.
The tool provides a simple HTML code that you can integrate in your site code. This gives you a lead capture form which is directly integrated with the software. So as soon as someone registers on your site, he will be sent a pre-designed welcome email with further instructions. You can program the tool to send an update automatically as soon as you add a new blog posting or update an existing posting.
There is a sophisticated tracking feature that allows you to monitor the number of clicks, number of visitors, how many of them opened the email, how many signed up and made purchases and how many messages were not delivered. The messages are managed in a permission based approach. If someone decides to unsubscribe, he is not sent further emails.
All these features are quite useful in increasing revenues from your product. They go a long way in converting visitors to leads and leads to customers. You can get started by registering for GetResponse for a 30 day risk free, money back trial.
Until next time, God bless you and
See you at the TOP,
Forest
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