Personal Blog of Forest Marie

I have always believed in the power of writing articles to generate more leads for my business. If you are a network marketer, then you cannot ignore the power of this medium. Not only will it help to get you more people into your business, it will create your reputation as an expert which will continue to attract more and more people towards you. So here are the basic things to keep in mind for article marketing.

• Composition: Write your articles in a casual conversational sense. Do not write as if you are writing a dissertation or a technical paper. You are writing so that you are able to talk to your potential customers who are searching for information about your business. Make sure the title is attractive and write only one or two major points in one article. If you want to write more, create more articles. Create a title which attracts the attention of the reader such as “XYZ business review” or “ABC business – is it a scam?”.

• Keyword usage: Using keywords properly is an art which you need to learn. The science is pretty simple. Use the keyword i.e. the name of the company 3 to 5 times in a 100 word article. make sure the keyword is also present in the title and also give a link using the keyword as the anchor text. The art lies in using related words like MLM, network marketing, company name scam, company name review along with the main keyword so that the search engines are able to find the article relevant.

• Choosing directories: Now there are hundreds of article directories on the internet. ideally, you need to post to as many as you can. But when you begin, you can choose the top 5 or top 10 including ezinearticles.com, articlebase.com, 365articles.com, amazines.com and others. On each directory, create your author account and post the articles. It is recommended that you post on ezinearticles first since they do not accept duplicate content.

• Multiplying: Once you learn how article marketing works, you need to multiply your efforts. It is said that you need to post a minimum of 5 articles per day but if you can do more, its even better. You can hire some freelance writer who can write those articles regularly. And you can pay for an article submission service which will blast your article automatically to hundreds of article directories.

This was just an overview of the article marketing process. You need to start writing your first article and submit it to an article directory as soon as possible.

General Network Marketing Article Marketing, lead generation, MLM, network marketer, Network Marketing

The online world offers numerous money making opportunities. One of the simplest and highly profitable ways is article writing and article marketing. It has proved to be the best and the most effective means of online promotion as compared to other means. Articles have many advantages such as ready reference and ease of storage.

To create an effective article marketing campaign, you must write a lot of articles. This in itself is not enough. Your articles must be available at hundreds of locations on the World Wide Web in order to be seen and read by the maximum number of people.

However, if you begin manually by posting each article on each site, then you will spend all your time doing that only. The good news is that many companies provide an article submission service that automatically submits your article to a large number of article directories. This simplifies your work and you can focus more on writing quality articles.

Following are five tips on successful Article Marketing.

1. Quality Articles: If you want visitors to spend time on your site, then your articles must be of good quality. Not only must there be no spelling or grammatical mistakes, but the content must also have a logical flow. It must also provide meaningful information to the user.

2. Excellent formatting: It is very important to choose the right fonts to make the reading experience of the user pleasant. It is advisable to stick to regular fonts like Times New Roman or Verdana and font size between 10 and 12.

3. Attractive Headings: The heading or title of the article must be a catchy phrase in order to attract the user to read the article. Always remember that the heading is as important as the article itself. A badly phrased heading can never catch the attention of the user.

4. Contact information: In case a reader wants to contact you with some query after reading your article, he must be able to do so. You can provide your email or phone number and ensure that you promptly answer such queries as they come up.

5. The secret lies in bulk: You need to write more articles more frequently. Since the amount of information being added to the Internet grows every second, your articles become outdated quite soon. Hence, you need to keep supplying fresh content constantly. It is recommended that you post at least 5 short articles per day. These articles need not be very long but can be between 250 to 350 words. Then you need to post them to the right websites.

‘Slow and steady wins the race’ is the mantra. You can trust that by doing this consistently you will start seeing positive results very soon. The subscribers to your online business will start increasing.

Business Article Marketing

There are a lot of great articles being marketing throughout the web. However, there are plenty of great articles with resource boxes that turn the article from gold into junk. There are 3 article box mistakes that can easily be avoided.

Here are 3 article marketing tips on what to avoid in the article resource box:

1. No call to action. In a perfect world your reader would know exactly what you want them to do without you having to spell it out. Unless that happens or we all become psychic or telepathic you are going to have to SPELL IT OUT.

Fix: Figure out what action you want your readers to take. Do you want them to check out your product and but it, go to your blog, download a free e-course? Whatever the call to action make sure you include it in your article resource box. Make it clear and attractive by solving a problem.

2. Too much about you. Yes, it is an author box and you should tell a little bit about who you are and what you do. However, do not make it a whole article in itself.

Fix: Think Twitter sized bio like on your Twitter profile page. You want to engage the reader to find out more about you. Think the less is more approach. What do you have to offer or have experience in that could solve the reader’s problems? Then invite them to take action to find out more about you, maybe challenge them to Google you or send them to your blog.

3. What Link? This often happens with those people the get caught up in writing an article sized-bio, though I have seen it in shorter resource boxes as well. No link and no call to action is like reaching a dead end street, the reader is just going to turn back from which they came. They may try to find out more about you, then again they may not.

Fix: Have a link to something that is appropriate that goes with your call to action as well as entices the reader to know more about you. No more than 2 links. Having too many links can be just as harmful as having none. Having these links to your other appropriate sites will provide you with some great backlinks over time and traffic.

When creating your next article resource keep these 3 article marketing tips in mind. By following these 3 simple steps you will increase your readers, action takers and traffic to your sites, all of which means more profit for you.

Articles and Press Releases Article Marketing, Article Marketing Tips, Article Resource Box

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If you are planning on writing articles, for your website, your blog, or article directories, it’s definitely important that your articles are well written. Don’t expect people to read articles that are not well crafted. Of course you may be wondering how you can write an effective article that will get the attention of readers. Well, here are six great tips for effective article writing that will help you out.

Tip #1 – Write Using Short Paragraphs

First of all, it’s definitely important that you focus on using short paragraphs. If you write huge paragraphs, the text looks daunting and it’s harder for your reader to digest the information. In fact, many people will just go on to another article. Go with paragraphs that use 3-5 sentences for the most effective articles.

Tip #2 – Check Your Spelling and Grammer Grammar

It’s definitely important that you check your spelling and grammar. No one wants to read an article that is full of spelling errors and bad grammar. Most word processor programs have spell check and grammar check. Use them!

Tip #3 – Create a Title that Grabs the Attention

If you want your article to be effective, you need to create a title that grabs the attention. The first thing a reader sees is the title. This decides whether or not they decide to read the article or move on to another one. Make sure the title is descriptive, but also ensure that it draws in the reader so they want to read the article.

Tip #4 – Keep the Language Simple

The language in your articles should be kept simple. In fact, they should be easy enough to read that a 6th grader would have no problem reading and comprehending them. If you use language that is more advanced and technical, the general reader is probably going to move on to another article instead of trying to read their way through all the difficult language.

Tip #5 – Break Up the Text

Break up the text in your articles. Large masses of text look daunting. There are many ways you can do this, including using subheads, numbers, bullets, and more. The more you are able to break up the text, the more readable your article is going to be. Ignore everything you learned from your English teachers on this subject!

Tip #6 – Develop a Great Signature Box

Last of all, and most importantly, develop a great signature box. This is where you put in a compelling call to action and link to your site. Make sure you grab the attention and emotions of your readers in your box. This part of the article should be just as well written as the rest of the article if you want good results!

Articles and Press Releases, Copywriting, Internet Marketing Article Marketing, article writing, Copywriting, Internet Marketing

So I’ve been talking to a lot of people on my newsletter and there’s been a lot of demand for help with article marketing, so I’m pleased to reveal my kick ass article marketing strategy.

Article Marketing is one of my favorite marketing methods because the methodology allows you to:

• Attract your target market to your blog or Web Site
• Brands yourself as an expert that can solve your target market’s problems
• Create hundreds, thousands, or even millions of back links (think of them as popularity votes) to your blog or Web Site

Even if article marketing only did one of the above three benefits, it would be well worth it. The fact that it does all three is a testament to how effective article marketing is.

After getting well versed with article marketing this year (yes, yes, I’m late to the article game), I created my own article marketing strategy that brands myself via my blog through articles. If that sounds a little confusing, hang on and it’ll crystallize in a second. Just know this: it works!

Of course to make all this work requires a little work. How much depends on you and your budget, but there is no free ride…no silver bullet. You’ll have to weigh your ego with your bank account and see which one weighs more. Like all things in marketing and business, you leverage either time or money.

That said, here are the main 4 components of my kick ass article marketing strategy.

1. Choosing Key Phrases and Topics For My Articles
2. Getting The Article Written
3. Posting The Article On My Blog
4. Distributing The Article To Hundreds Of Directories

So let’s talk about each one of these and put the pieces of this not-so-complex puzzle together.

Choosing Topics And Keywords For Your Articles

The first thing you need to do when you write an article is determine the key phrase (aka keyword) you want people people to search for. You can write a masterpiece article or blog post, however, if no one finds it because it’s something no one is searching for, well, you get the picture …

In Internet Marketing, there are few things as important as keyword science. You must understand it and the great news is it’s not very difficult. The best way to learn is to get your feet wet, so head on over to this Free Keyword Suggestion Tool and type in a key phrase related to your product or service.

TIP: If you are in a network marketing company, I suggest you not only use the name of your company but also type in key phrases related to the problems your products or service solves. For example, if you’re in a health company, you might consider testing the key phrase back pain or vitamin benefits.

After you type in a phrase and press the ‘Hit Me’ button, you should get a list of key phrases related to the one you typed in. This will immediately give you insight into what people are searching for that is related to your market. The number of searches is on a per day basis. For example if you type in gardening tools, you will see that it gets around 126 searches a day (at least at the time of this writing).

Once you get a key phrase that is being for, all you need to do is embed that into your title and make a good title.

Other great resources to get key phrases and to give you insight into what people are searching for is SEO Book and of course Google’s Keyword Tool.

Now of course keyword science and selecting great key terms can be much deeper this, and you will master keyword science as soon as your investment in Traffic Secrets 2.0 is delivered to your doorstep.

Get The Article Written!

With your key phrase and title in place, the next step in my article marketing strategy is to get the article written. You either write it yourself or you pay a writer to write articles for you. Again, it’s the leverage time or leverage money decision. I personally prefer to leverage the money as you probably do too.

Should you decide to write your article, however, the main thing is to write something valuable that asserts you as someone who brings value to other people by solving problems.

As many of you have already told me, you really admire and appreciate my work because I solve marketing problems for you by not holding anything back.

When you hire your writers, I recommend you contact me for for my source and as a second recommendation, search for writers at on elance.com.

Posting The Article On My Blog

Once the article is written, I take the content of the article and the same title, same key phrases, etc. and I make it into a blog post. Because the article directories do not allow pictures, videos, formatting, etc., I do that in my blog. And I also inject my own personality and change the content just a little.

Most article marketers do not do this, however, so this might have come as a surprise to you if you are an article marketer. Most marketers using article distribution write an article, distribute them to directories and have the resources box (aka “About the Author” box) (I’ll explain this later) point back to their primary Web Site. Let’s tie the picture together in the next part.

Distributing The Article

Well, the article is written and I’ve pasted it on my blog and customized it.

Now all I need to do is distribute it to as many directories as possible. You can do this manually or if you will use Article Marketer to distribute your article to thousands of directories for you. They also have proof readers before your articles are sent to the directories, ensuring a grammatically clean article. This is really kick ass!

I cannot say enough good things about how easy this service makes my article marketing. Distributing articles manually takes more than time than you probably have and you will see how simple and cost effective it is when you visit this site and read about it.

Briefly, it’s as simple as copying your article, picking a category and filling out the About the Author box and that’s where the magic of my article marketing strategy works.

IMPORTANT: Most article marketers use the same “About the Author” text for every article they distribute, which is basically put out a basic information about who they are and a link back to their main Web Site. What I do here is I put a link back to the blog page and with the anchor text being the key phrase of the article.

Tying It All Together

That was a lot of information to digest, so I’m going to give a fictitious example and tell you my business work flow.

Step 1: Keyword research. After playing around with the keyword tools, I decide to write an article based around the key phrase “viral marketing”

Step 2: Determine a title. Let’s call the article “13 Reasons Viral Marketing Works” That’s a title that would grab my attention.

Step 3: Get the article written. I pay my writer to write this article for me. Again, you can write it yourself although you will rather outsource it.

Step 4: After I get the article back, I take the contents of the article and publish it on my blog using the same title as my article. I change up the content a little and make it more search engine friendly by applying the concepts that you will master as soon as Traffic Secrets 2.0 arrives at your door.

Let’s assume this piece is accessible on my blog at:

http://www.forestmarie.com/13-reasons-viral-marketing-works/

Step 5: Using Article Marketer, I paste the article title, content, and keywords I’m optimizing for. I select the category of the article.

Step 6: The “Magic” Step … I fill out the “About the Author Box” and I put a link back to the blog page itself that the article is about. For example, I typically use something along these lines:

This article was originally published at: <a href=”http://www.forestmarie.com/13-reasons-viral-marketing-works/”>viral marketing</a>

Ah, ha…

We now have some advantages!

The word viral marketing is known as the anchor text. Now when Google crawls the hundreds or thousands of article directories that I distribute my article to, it will find that many Web Site are linking back to my page using the key phrase I want them to find me under, which helps out tremendous for off-page search engine optimization (SEO) purposes.

In this make believe scenario, we’re talking 1000 pages pointing back to my page for the key phrase “viral marketing.” That’s a lot of votes for my page!

After you consider this with 1000 blog posts and 1000 articles each distributed to 1000 directories, you understand we are talking a lot of traffic and a lot of self promotion. Indeed, content is king.

So now you know my kick ass article marketing strategy. After you do it once, you’ll see how simple and automated it is. It’s even more effective if you optimize your blog posts using the methods you’ll learn about in CD 4 in your Traffic Secrets 2.0 investment.

Remember, the writing is outsource-able and so is the article distribution itself!

Articles and Press Releases, Internet Marketing, Prospecting and Closing Article Marketing, Internet Marketing