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AWeber and GetResponse are both popular autoresponder solutions with great features. Both have the ability to manage multiple email campaigns, schedule emails, follow a double opt-in system and track the responses. However, in this review, I will only focus on those points which are unique to each.

• AWeber has far superior ability to analyze the email campaigns. You can go into great details and discover how many emails were actually opened by your prospects and how many on them visited the link inside. Not only that you can know how many emails bounced back, how many were undeliverable, how many went to invalid email addresses and how many were marked as spam by prospects who had opted-in. the best part of this feature is the ability to send a different set of follow-up emails depending on the response.

• With AWeber, it is possible to check for broken links in the emails you are sending to your prospects.

• If you use a domain name instead of a tracking link, the conversions are higher. AWeber has the ability to track clicks based on your own domain name which is of real benefit to marketers. Another small utility used by AWeber to increase conversions is a subscriber count chicklet that can be placed under the opt-in form on your squeeze page. Higher chicklet counts are known to attract more opt-ins.

• AWeber offers an easier user interface, a richer support blog and higher email deliverability than any other autoresponder in the market. It also allows you to email full blog posts to your list directly from an RSS to email feed.

• Both AWeber and GetResponse allow you to post tweets to your followers on Twitter about your emails. GetResponse also allows you to add Facebook fans to your autoresponder list. in addition, the new GetResponse v6.0 can also be accessed from iPhone to track your campaign statistics and to add members from your iPhone address book.

• Whereas AWeber integrates with many shopping carts like 1ShoppingCart, GetResponse provides a unique API which can be used by programmers to integrate GetResponse with any of their applications including shopping carts or forums.

AWeber definitely has superior features compared to GetResponse, which is not very far behind in terms of the technology. However, AWeber is far more expensive if you are looking at building a huge list. AWeber has a slab based pricing which charges you $19 per month for 500 subscribers, $49 for 5000 subscribers and $149 per month for more than 10000 subscribers. In comparison, GetResponse has a flat rental of $17.95 per month for any number of subscribers.

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One of the popular message automation software out there is GetResponse. It is completely web-based and manages email campaigns, email delivery and subscriptions, and autoresponder messages. Such type of a tool is becoming an increasing necessity for online marketers. GetResponse helps to increase effectiveness of campaigns by tracking conversions and providing customer service.

The company was started way back in 1998 and its CEO is Simon Grabowski. It has close to a million users as of today. People use it to send their personal newsletters from their site and also use it to make offers on their products to the members in their list. Some of the important features of this product are:

• Unlimited number of campaigns, lists, deliveries and autoresponders can be set up. You can create your messages as long as you want and modify them as many times as required.
• More than 150 HTML templates designed by professionals in the latest styles. They also have some fantastic email postcards for common occasions that you can program to be sent to all your customers and prospects.
• Delivers emails completely free of ads and bypasses the spam filter.
• You can include multiple graphics, audio and even video in your messages. In addition, you can send the email in different languages.
• Provision for prospects to accelerate the process. As they read emails, they are sent more without waiting for the scheduled time.

The tool provides a simple HTML code that you can integrate in your site code. This gives you a lead capture form which is directly integrated with the software. So as soon as someone registers on your site, he will be sent a pre-designed welcome email with further instructions. You can program the tool to send an update automatically as soon as you add a new blog posting or update an existing posting.

There is a sophisticated tracking feature that allows you to monitor the number of clicks, number of visitors, how many of them opened the email, how many signed up and made purchases and how many messages were not delivered. The messages are managed in a permission based approach. If someone decides to unsubscribe, he is not sent further emails.

All these features are quite useful in increasing revenues from your product. They go a long way in converting visitors to leads and leads to customers. You can get started by registering for GetResponse for a 30 day risk free, money back trial.

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An internet home based business or an affiliate business is all about volume. More the leads and people you can contact, more the revenue you can earn. The primary means of lead generation is collecting emails and communicating the product message to those interested. However, when your email contacts run into hundreds, you start having problems in responding to each of them personally. The problems become unmanageable when your contacts run into thousands.

Every email user knows that checking emails and replying to them is a time consuming process. While it is important to reply to each lead or customer, you do not have the physical time or energy to do that. Moreover, who will look after the other marketing activities? Well, the good news is that you can use computer software programs called Autoresponders to simplify and relieve your email workload. Autoresponders can handle large amounts of email receiving and replying based on the settings that you determine.

Commercial autoresponders allow you to create templates for various purposes and also help you set up email campaigns or schedule your email sending. Here are some of the things you can do with them.

• New visitors: Whenever you have a new site visitor who leaves his or her email, you can set your autoresponder to send a welcome message thanking him for his interest and explaining in brief about your business and products. You can even personalize the email by including the prospect’s name in various sentences throughout the email. I have always been amazed with this feature because it seems that the email has been specially written for you.

• Existing customers: You can use the autoresponder to send out product upgrade information or bug fix reports incase you are selling software. You can announce information on any upcoming events or seminars that you are organizing and send out a personalized invitation to each customer.

• Leads: It is important to keep constantly in touch with your leads but you must also take care not to spam their inbox. So you can set the autoresponder to send scheduled newsletters or emails once a week or once a month depending on your requirements. You can even set priorities based on whether the prospect has opened your email or simply deleted it.

• Campaign: From time to time, you might need to run email campaigns to promote your latest products or seasonal offers. You can use autoresponders for this by creating a template and shooting it off to email ids based on various criteria like people who visited you in the past 3 months or people who have replied to you at least once.

There are many companies that provide autoresponders. One of the most popular ones is AWeber. Make your purchase only after trying the software for the trial period and see whether you are comfortable using it. Autoresponders can help to increase your productivity drastically and improve customer loyalty.

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