How to Build a Massive List using a Squeeze Page
A Squeeze page is any web page which is used to collect email ids of visitors in order to use them for sales purposes. The squeeze page is an online version of the earlier direct mailers sent by marketers in the network marketing industry. In the same fashion, the squeeze page contains a headline to attract attention, bulleted points to explain the details of the benefits that the person is going to receive and a call to action by offering some kind of free gift in return for the visitor’s email id.
A squeeze page is a scientifically designed page to influence and convince the reader about the benefits of the offer. There are many elements of human psychology that go into designing an effective squeeze page. For instance, the use of power words to create a positive irresistible perception about the product to be sold, the use of strong colors for the text and the use of the appropriate keywords to improve page ranks in search engines.
If you want more conversions in terms of more visitors opting-in for your list, then the most powerful way to do that is to offer a free gift on the squeeze page. A freebie never fails to attract people especially if it is valuable. You must offer something that is of real use to your prospects, ideally a product which you would have rather sold. However, it is better to offer that in return for the email id which will allow you to get many more sales in the future. Some examples of free gifts can be e-books, reports, and even videos.
You must ensure that the visitor gets his free gift as soon as he has given you the email id. You can either direct him from the squeeze page to another page where he can access the gift. However, there are risks with this approach. The user might have given you a wrong email id. To prevent this, you need to set up an autoresponder, which will shoot off a confirmatory email to the email address with the link to download. This way the user is forced to give his real email id.
Many marketers have started using a reverse squeeze page wherein the visitor is given access to a portion of the information he is looking for. However, to be able to access the full content, he is requested to give his email id. You can set up a reverse squeeze page using scripting languages like JavaScript and browser cookies.
Recent Comments