How to Develop a Good Squeeze Page
In most online businesses, the squeeze page is the only valid entry point to the company’s site. There is good logic to support this case. Why provide access to the site without knowing who is accessing it and without capturing the email id of the interested visitor. If you get the email id, you can market more things to him more often. Therefore, developing a really good squeeze page should be the top priority of all internet marketers. Here are a four ways to improve your squeeze page effectiveness.
• Choose the right components: Standard squeeze pages are made up of a headline, a teaser copy and the opt-in box. This is very easy to develop and deploy. However, you can drastically increase the effectiveness if you include proper images and graphics, audio clips and video clips. Audio and video give you the opportunity to go beyond the written sales text and talk to your prospects directly.
• Split testing: You might have several different headlines and different way of putting across the benefits. You might also have different rewards for the opt-in. how will you figure out which is the best combination of these components? The best way is to test it out in the real world. You use split testing software to rotate the components and use different combinations of headlines, gifts, benefits and track which combination makes the most conversions. Then you can choose that for the rest of your campaign.
• Balance content with sales: Most squeeze pages should not have a lot of text since their only purpose is to get the email id. There is no point in giving the customer a lot of information which can be given later. However, less content is not search engine friendly. Therefore, many marketers have started using more information on their squeeze pages such as customer testimonials, performance proofs and reviews. You must also take care of using the same keywords which are used by your target audience.
• Use double opt-in system: To ensure that you build your list with valid email ids, you must adopt a double opt-in system. The first time, you ask the user to opt-in on the squeeze page where he enters the email id and agrees to receive more offers. The second opt-in is in the email you send him to confirm his email id. This process eliminates junk email ids and keeps your list in good shape.
All the four points will help you to improve the effectiveness of your squeeze pages and get more visitor-to-subscriber conversions.
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