Archive

Posts Tagged ‘Video Marketing’

The Video sharing and Video searching Revolution

July 31st, 2009


If you did not know that video search engines existed, the good news is that there are now several such search engines. You already know how textual search engines make your life easy by doing the search for you. Similarly, video search engines can locate the most relevant videos for you whether they are football videos, or videos of the TV show you missed last night or the latest music video.

With the growth of the online community, social networking and the first time on the internet possibility of uploading and sharing your home videos, sharing of videos has become very popular throughout the world. No wonder, YouTube has jumped to the No.3 spot in traffic ranking in just a few years. There are many people who also use video for marketing their businesses and products.

How does the video search work?

The video search engine works on the basis of keywords, tags and votes. When you upload a video, you need to classify it in a certain category. This is called tagging. Next, you need to mention the keywords related to video. Finally, when people see the clip, they give votes and endorse that the keywords and tags match the content. More the votes, better the video will get ranked for those tags.

Advanced features also keep track of an individual’s searches. If you tend to search more of TV shows, the search engine will keep giving you suggestions of videos based on what you have watched earlier. The title of the video and the description also help the search engines to locate the right videos for you. Some really cutting edge search engines can even automatically detect the contents of the videos.

The advantages of video search engines are:
1. Ability to view videos whether they are produced in USA or Japan. You can search by selecting the format and the length. There is no need to go to individual video sharing sites like YouTube.
2. Ability to share videos, make friends with other people and organize your personal favorites. You can even find out the favorite videos of your friends.
3. Ability to get the best videos since they are voted for by the maximum people. You can even bookmark videos for accessing them later.

Some of the popular video search engines are blinkx.com, truveo.com, clipta.com and others. Searching for videos has truly revolutionized the internet experience and allowing more and more people across the world to connect and share their personal videos.

Video Marketing

Product Review – Tube Blaster Pro

July 31st, 2009

Tube Blaster Pro is YouTube friend adder software. It allows you to search friends on YouTube and promote your videos to them. Now, YouTube is the third most trafficked site in the world and marketing on this site is sure to be good for your business. In addition, video itself is a great marketing tool. You can show your products or you can conduct training programs.

If you are an online business owner, you can broadcast videos and generate leads for your business or give product updates to customers. Tube Blaster Pro allows you to add more friends on YouTube increasing the number of views and votes for your videos.

How does it work?

Tube Blaster Pro has its own browser that opens up the YouTube site. First you need to search for members who fit in to your target profile. Then you ask the software to gather all such friends. Once that is done, you click on send requests and the software sends a friend request to each member you have identified. I would advise you not to send more than a 100 friend requests per day. Although there is no limit mentioned anywhere, it is wise to act responsibly with automated software. There is always the chance that your account is disabled.

Some of the other features of Tube Blaster Pro are
• Automatic sending of messages to all your friends on YouTube
• Automatic sending of comments on other’s videos
• Sending channel subscriptions to friends
• Linking of multiple YouTube accounts. This feature has been added recently.
• Ensures that no duplicate comments or messages are added to the posts. This is done through the feature of rotating messages.

The product is easy to use and does not need any expertise. It is updated frequently with new features. Your objective as an online marketer is to get as many friends as possible and then continue to market your videos to this group of people.

How much does it cost?

Tube Blaster Pro is priced at $29.95 for a single account and $59.95 for unlimited accounts. You can download a demo version from its site. It is owned by AddNewFriends.com, a company that has also software called Friend Blaster Pro.

Reviews, Video Marketing ,

5 Ways to use YouTube for Online Marketing

July 31st, 2009

YouTube is the No.3 ranked site in the world just after Google and Yahoo in terms of the traffic it attracts. Can you imagine what that means? It receives over 10 million visitors every month. How if I tell you that you can get a share of that traffic for your website? It is not just unbelievable but also possible. I am talking of video marketing for your site. I will tell you in this article how you can leverage the power of YouTube for growing your business.

1. Maximize reach: YouTube has got a great reach to audience around the world. It receives substantial traffic from countries like Japan, India, Spain, United Kingdom, Germany and France. The maximum traffic however comes from the United States. In addition YouTube is available in 18 languages. When you create a video and upload it on YouTube, you can potentially reach your message to millions of users around the world including your target audience.

2. Add new content frequently: Every day, millions of YouTube users are adding their videos to the site. If you are running an online business, you cannot afford to be left behind. You must upload fresh videos about your products or training programs quite frequently so that you maintain a good position in YouTube searches.

3. Create your profile: A good profile on YouTube will be an advantage as an online businessman. When you broadcast your videos people will also get to see your profile and that is the best place to promote your business. Having a good profile will get you more views, friends and subscribers.

4. Get more votes: If you want to make more income from YouTube marketing, you need to get more votes for your video. For this your videos must be high quality with good content that is useful for people in your niche. When you submit your video, make sure you categorize it in the right segment and tag it with the right keywords.

5. Promote your videos: To get more visibility for your videos, embed them on yours site and also promote them in various social media sites like Facebook and MySpace. This will help to popularize your video within your network.

You will need to keep track of how YouTube ranks its videos. There is a certain algorithm that you can discover with continued observation. Once you understand this, it will be even easier for you to do YouTube marketing.

Video Marketing ,

6 Tips to Improve your Video Marketing

July 29th, 2009

Internet marketers no longer need to feel sorry that they do not have the big budgets to advertise on television or radio. With video sharing sites, you can literally broadcast your own programs to all the people in the world. And that too without paying a single cent!

YouTube is the most popular video sharing site and it is used by many home businesses and even corporates to promote their products. With the availability of high fidelity microphones and web-cams, it is possible to record your home videos and upload them quite easily. If you are planning to use video marketing for your business, then I will tell you the several nuances of the technique.

1. Looks and appearance: Although it is not important, neither is it possible, to create a Hollywood quality video, you must do a professional job. Just like your website layout, fonts and colors help to create an image of your business, your video quality also helps to create a positive image of you. The simplest videos are made by sitting in front of the computer and talking to your audience. Make sure you have a pleasant expression on your face while you speak and smile a lot.

2. Equipment: Ensure that you use a good camera which does not create a fuzzy image. Use a microphone that reproduces your voice clearly and cuts down on background noises.

3. Links: Provide a link to your site which will help viewers to come to your site if they like the video. On your site, you can have an opt-in form to convert a lead.

4. Keywords: When you upload your video to the site, you must provide keywords for it to get classified into the right category. This will help in sharing your video to the kind of people you are interested in. Keywords will also help search engines to locate your video for the right queries.

5. Rating and comments: Most video sharing sites also provide an option for the viewers to rate the video. This is the best endorsement you can get. Keep an eye on the rating since that will show you the popularity of your video. Also read the comments left by viewers on your video which will give you many ideas for improvement.

6. Promoting your video link: In order to share your video to a large number of people, you must promote the video link at various sites like Facebook, Twitter and MySpace. You can also drop in the link while chatting with people on a community discussion board. You can even append the link in the resource box of the articles you write and submit in article directories.

Finally, you can bring the video home to your site by embedding the video html provided by YouTube in your html code.

Internet Marketing, Video Marketing ,

5 Steps to Effective Video Marketing

March 5th, 2009

Thanks to the internet and social media expensive video marketing campaigns are a thing of the past. You no longer need expensive equipment to produce nice videos nor do you have to pay anything to market your videos.

Even the most novices of technology can create, download, edit and upload a video in an hour or less. If you think video marketing isn’t for you, give it a try. It does not matter who you are or what you look like if your message is powerful or funny.

Here are the 5 steps to effective video marketing:

1. Thing ahead. Figure out your message before you do the video. Outline the points you want to cover in the video. Who is your target market? What do you want to convey to them? You could write a script, however creating an outline allows you to be more natural when you speak and comes out better than a script, unless you are a professional actor/actress. Practice what you will say a few times out loud and in front of the mirror. Being organized and knowing what you will say will shorten how long making the video will take as well as make it more effective.

2. Make it easy. Make your message easy to understand. Do not over complicate your message. You want your target audience to “get it” and take action on what you advise them to do next.

3. Content is king. Yes even in videos, content is still king. Make your videos informative and relative to your target audience. Great videos solve problems, answer questions, and or teach like in how to videos. The info should be engaging and clear what is to be done next. When your video has great content your viewers are more likely to click on your link, buy from you, view more videos of yours, subscribe to you, etc.

4. What’s in it for me? Convey the benefits to the viewers. What will they get out of watching your video, what will they get out of the product, site, training or whatever else you may be promoting? What solutions do you have for your target-audience? Let them know.

5. Lighting and sound. Make sure the viewers can see you well and hear you well. Be in a quiet place if possible and use natural lighting for the best effects. However neither of these are necessary as long as you are clearly visible and audible. Test the area you want to film in with a quick video. Play it back and make sure you can be clearly seen without distortion and easily heard. This seems like common sense; however there are many videos around the world that miss these two important elements.

Keep these 5 steps in mind every time you plan and create videos and you will be sure to have an effective video.

Video Marketing , ,