Personal Blog of Forest Marie

Network marketing was considered to be a tough task until attraction marketing came along and completely turned it on its head. Whereas, earlier you had to approach friends and family and even strangers to listen to your business opportunity and invest in it, with attraction marketing, you can simply wait and watch interested prospect find you and contact you to know more about your business. How is this possible? Read on further.

1. Identify the target audience: The first thing in attraction marketing is to know about your target audience. This depends on the products you are selling. Find out what kind of people want to buy those products. You don’t have to limit yourself to your close circle of friends but think of this in general. How those people look for information, what do they search for on the internet, what words and phrases they use on search engines and so on. If you want to succeed in attraction marketing then you must give your prospects exactly what they want.

2. Build your reputation: Once you discover what your target set wants, you need to build your credibility among that audience. This is the most important requirement of attraction marketing. On the internet, you can do so by giving away expert opinions and advice regarding matters of their interest. You can do this by writing articles and by recording videos and audio clips. In addition you can interact with people on online forums and provide solutions to their problems.

3. Permission marketing: Attraction marketing does not require you to approach people and sell them your products. You simply make yourself available and take people’s permission for telling them about your product. This will ensure that only those who are interested will stick on and you will not have to waste your time and energy on those who are not interested. On the internet, this is done through the squeeze page and the opt-in box where you collect the email ids of the prospects.

4. Offer baits: Now that you have an interested audience, you need to communicate with them and build some sort of relationship so that they trust you. You don’t have to introduce your MLM opportunity at the outset. You can help them in learning how to generate more leads, or teach them the principles of attraction marketing. And eventually when you think the time is ripe, you present your networking marketing business and invite them to join your team.

Once, you have seeded the idea, let it work. When they see that you are a successful expert and a leader in your business, they will be glad to associate with you and thus you will grow your business. And you don’t even have to approach your friends ever again.

Business Attraction marketing, MLM business, Network Marketing, permission marketing

AWeber and GetResponse are both popular autoresponder solutions with great features. Both have the ability to manage multiple email campaigns, schedule emails, follow a double opt-in system and track the responses. However, in this review, I will only focus on those points which are unique to each.

• AWeber has far superior ability to analyze the email campaigns. You can go into great details and discover how many emails were actually opened by your prospects and how many on them visited the link inside. Not only that you can know how many emails bounced back, how many were undeliverable, how many went to invalid email addresses and how many were marked as spam by prospects who had opted-in. the best part of this feature is the ability to send a different set of follow-up emails depending on the response.

• With AWeber, it is possible to check for broken links in the emails you are sending to your prospects.

• If you use a domain name instead of a tracking link, the conversions are higher. AWeber has the ability to track clicks based on your own domain name which is of real benefit to marketers. Another small utility used by AWeber to increase conversions is a subscriber count chicklet that can be placed under the opt-in form on your squeeze page. Higher chicklet counts are known to attract more opt-ins.

• AWeber offers an easier user interface, a richer support blog and higher email deliverability than any other autoresponder in the market. It also allows you to email full blog posts to your list directly from an RSS to email feed.

• Both AWeber and GetResponse allow you to post tweets to your followers on Twitter about your emails. GetResponse also allows you to add Facebook fans to your autoresponder list. in addition, the new GetResponse v6.0 can also be accessed from iPhone to track your campaign statistics and to add members from your iPhone address book.

• Whereas AWeber integrates with many shopping carts like 1ShoppingCart, GetResponse provides a unique API which can be used by programmers to integrate GetResponse with any of their applications including shopping carts or forums.

AWeber definitely has superior features compared to GetResponse, which is not very far behind in terms of the technology. However, AWeber is far more expensive if you are looking at building a huge list. AWeber has a slab based pricing which charges you $19 per month for 500 subscribers, $49 for 5000 subscribers and $149 per month for more than 10000 subscribers. In comparison, GetResponse has a flat rental of $17.95 per month for any number of subscribers.

Business, Reviews autoresponder, autoresponders, aweber, email campaigns, getresponse

In most online businesses, the squeeze page is the only valid entry point to the company’s site. There is good logic to support this case. Why provide access to the site without knowing who is accessing it and without capturing the email id of the interested visitor. If you get the email id, you can market more things to him more often. Therefore, developing a really good squeeze page should be the top priority of all internet marketers. Here are a four ways to improve your squeeze page effectiveness.

• Choose the right components: Standard squeeze pages are made up of a headline, a teaser copy and the opt-in box. This is very easy to develop and deploy. However, you can drastically increase the effectiveness if you include proper images and graphics, audio clips and video clips. Audio and video give you the opportunity to go beyond the written sales text and talk to your prospects directly.

• Split testing: You might have several different headlines and different way of putting across the benefits. You might also have different rewards for the opt-in. how will you figure out which is the best combination of these components? The best way is to test it out in the real world. You use split testing software to rotate the components and use different combinations of headlines, gifts, benefits and track which combination makes the most conversions. Then you can choose that for the rest of your campaign.

• Balance content with sales: Most squeeze pages should not have a lot of text since their only purpose is to get the email id. There is no point in giving the customer a lot of information which can be given later. However, less content is not search engine friendly. Therefore, many marketers have started using more information on their squeeze pages such as customer testimonials, performance proofs and reviews. You must also take care of using the same keywords which are used by your target audience.

• Use double opt-in system: To ensure that you build your list with valid email ids, you must adopt a double opt-in system. The first time, you ask the user to opt-in on the squeeze page where he enters the email id and agrees to receive more offers. The second opt-in is in the email you send him to confirm his email id. This process eliminates junk email ids and keeps your list in good shape.

All the four points will help you to improve the effectiveness of your squeeze pages and get more visitor-to-subscriber conversions.

Business build a list, double opt-in, good squeeze page, list building, split testing, Squeeze page, squeeze pages

A Squeeze page is any web page which is used to collect email ids of visitors in order to use them for sales purposes. The squeeze page is an online version of the earlier direct mailers sent by marketers in the network marketing industry. In the same fashion, the squeeze page contains a headline to attract attention, bulleted points to explain the details of the benefits that the person is going to receive and a call to action by offering some kind of free gift in return for the visitor’s email id.

A squeeze page is a scientifically designed page to influence and convince the reader about the benefits of the offer. There are many elements of human psychology that go into designing an effective squeeze page. For instance, the use of power words to create a positive irresistible perception about the product to be sold, the use of strong colors for the text and the use of the appropriate keywords to improve page ranks in search engines.

If you want more conversions in terms of more visitors opting-in for your list, then the most powerful way to do that is to offer a free gift on the squeeze page. A freebie never fails to attract people especially if it is valuable. You must offer something that is of real use to your prospects, ideally a product which you would have rather sold. However, it is better to offer that in return for the email id which will allow you to get many more sales in the future. Some examples of free gifts can be e-books, reports, and even videos.

You must ensure that the visitor gets his free gift as soon as he has given you the email id. You can either direct him from the squeeze page to another page where he can access the gift. However, there are risks with this approach. The user might have given you a wrong email id. To prevent this, you need to set up an autoresponder, which will shoot off a confirmatory email to the email address with the link to download. This way the user is forced to give his real email id.

Many marketers have started using a reverse squeeze page wherein the visitor is given access to a portion of the information he is looking for. However, to be able to access the full content, he is requested to give his email id. You can set up a reverse squeeze page using scripting languages like JavaScript and browser cookies.

Business building a list, list building, reverse squeeze page, Squeeze page, website traffic

Have you ever received newsletters from your club or your college alumni association? If yes, then you know how useful they are in sharing the latest updates on events and people. Newsletters are also useful in developing and maintaining a sense of community and connecting people far and wide. The same is true for e-newsletters.

If you are running an online business, then e-newsletters can help you to keep in regular touch with your customers, prospects and partners. However, there are very few marketers who are using the newsletters to their advantage. Many of them make mistakes and suffer the consequences. Here are 3 such mistakes and how you can avoid them.

1. Lack of vision: Newsletters are not a promotional campaign. They are not something that can be started at will and stopped whenever you want. If you are really serious about your online business, then you must have a long term vision for newsletters. As people get used to receiving them, you cannot afford to discontinue as that will greatly affect your sales. Do not start a newsletter only because it is the “In thing”. Evaluate the time required to compose them and whether you will be able to devote that time. It is perfectly alright if you initially start with a fortnightly newsletter and then work towards a weekly one and then a bi-weekly. However, you need to plan first.

2. Forgetting to review: It is a good practice to develop a series of newsletters and set them up in an autoresponder like AWeber which will keep sending them off on schedule. However, it is as easy to forget about it. Some marketers get too excited and develop a whole series of newsletters to last a full year. They set them up and completely forget about them. In the meanwhile things change and what you might want to say in the newsletters would have become redundant or your message would have lost the sharpness. Therefore, I advise people to only write for the next one month, then review the situation and write the next series.

3. Accepting failure too early: I have seen many marketers lose their drive after a couple of months. They write a few newsletters and when they see that they are not getting the response they expected, they think it was not a good idea after all. The truth is that “newsletters” is a long process of seeding. You plant the seeds and continue to water them. If you stop watering, the seeds will die. You just have to keep at it. I encourage people to stick on for at least a year and give themselves time to find out what their prospects and customers want.

So before you give up, revisit your goals, review the content of your newsletters and re-strategize. You might discover a better way of doing your newsletters.

Business e-newsletter, e-newsletters, ezine, newsletter, Newsletters