Personal Blog of Forest Marie

Distributing articles to article directories is just one of the many ways to utilize the power of article marketing.

Repurposing your article can be done in many ways and should be to leverage your article marketing and time to the max. One of the easiest and extremely effective ways to repurpose your articles is by using Twitter.

If you haven’t yet grasped why you should be on Twitter, this article will give you 7 good reasons why to use Twitter even if only to use it in your article marketing arsenal.

Here are the 7 reasons why you should repurpose your articles on Twitter:

1. Expand your reach of influence. It is getting very easy to build a quality, niche targeted list on Twitter and fast. This first reason alone is enough to get on to Twitter and share your articles with other people you may not reach any other way. What’s really great is your article will not only be seen by those that are following you… It may also be seen by those following them, not to mention the possibilities of your article going viral and being retweeted.

2. Be helpful. When you see people on Twitter asking questions and you have an article that would answer their problem let them know about it. Also, when you see people talking about a specific subject you wrote about you can suggest your article for additional reading.

3. Become an expert. When you are sending people helpful articles you wrote and giving them great resources you may or may not have created you are building credibility and establishing yourself as an expert in your niche.

4. Speedy results. Whether you are posting in the AM or PM, you are bound to get replies and feedback from people. Since it is so short and sweet at 140 characters there seems to be more interaction than with emails.

5. Automate it. You can set up your blog and Ezine Articles account to automatically repurpose your new article by blasting them out to your Twitter account. For your blog you can find various plugins to achieve this result and for Ezine Articles just go to ‘Edit Author Bio’ and add your Twitter account login info.

6. Social Market. By using your articles as problem solvers you are socializing and marketing all at once. Social marketing does not get much easier than this.

7. Multiple messages are welcomed. Unlike a mailing list where sending more than one email a day could be a bad thing… Twitter is the opposite. One post on Twitter a day is not enough; people expect and want more interaction than one message of 140 characters especially if you are adding value.

If the above 7 reasons are not enough for you to repurpose your articles on Twitter, maybe you should rethink why you are article marketing in the first place.

Articles and Press Releases Article Marketing Tips, Repurpose Your Articles, twitter

There are a lot of great articles being marketing throughout the web. However, there are plenty of great articles with resource boxes that turn the article from gold into junk. There are 3 article box mistakes that can easily be avoided.

Here are 3 article marketing tips on what to avoid in the article resource box:

1. No call to action. In a perfect world your reader would know exactly what you want them to do without you having to spell it out. Unless that happens or we all become psychic or telepathic you are going to have to SPELL IT OUT.

Fix: Figure out what action you want your readers to take. Do you want them to check out your product and but it, go to your blog, download a free e-course? Whatever the call to action make sure you include it in your article resource box. Make it clear and attractive by solving a problem.

2. Too much about you. Yes, it is an author box and you should tell a little bit about who you are and what you do. However, do not make it a whole article in itself.

Fix: Think Twitter sized bio like on your Twitter profile page. You want to engage the reader to find out more about you. Think the less is more approach. What do you have to offer or have experience in that could solve the reader’s problems? Then invite them to take action to find out more about you, maybe challenge them to Google you or send them to your blog.

3. What Link? This often happens with those people the get caught up in writing an article sized-bio, though I have seen it in shorter resource boxes as well. No link and no call to action is like reaching a dead end street, the reader is just going to turn back from which they came. They may try to find out more about you, then again they may not.

Fix: Have a link to something that is appropriate that goes with your call to action as well as entices the reader to know more about you. No more than 2 links. Having too many links can be just as harmful as having none. Having these links to your other appropriate sites will provide you with some great backlinks over time and traffic.

When creating your next article resource keep these 3 article marketing tips in mind. By following these 3 simple steps you will increase your readers, action takers and traffic to your sites, all of which means more profit for you.

Articles and Press Releases Article Marketing, Article Marketing Tips, Article Resource Box