Personal Blog of Forest Marie

Search Engine Optimization is the process of writing your articles or content on the blog in such a manner that allows the search engine to find your content when users search for information. The search engines never reveal how they work but many people have inferred their process after a lot of experiments and experience. Here are 5 points that are usually considered to be useful for SEO.

1. Know your keywords: Even before you start writing your content, you must know what keywords you are going to optimize for. Keywords are those words or phrases which are most commonly used by searchers on the internet. You can find out the most popular keywords using tools like WordTracker and Google’s keyword tool. Then you must weave those keywords in your text so that the search engine finds your content relevant for the user.

2. Write for the reader, not for the search engine: Many marketers in order to manipulate search engine results include way too many keywords in their content. The result is that the content becomes unreadable for the human while supposedly good for the search engine. However, this strategy does not always work. Search engines are becoming smarter and they are able to identify such manipulations and accordingly give a lower ranking. You must remember that you need to write for human users and not for computers. If you write well, people will spread the word but computers cant.

3. Optimize tags: Another place that the search engines looks is the tags. On a web page, there are Meta tags in the html source file. Make sure you include the same keywords in the Meta tags. You should also include the keyword in the title and headings. In case of a video, you must add the keywords in the tags field.

4. Optimize anchor text: While writing articles or using a signature file on forums, you can use keywords as the anchor text. The anchor text is the text that links to the desired URL, in this case, your site. It has been discovered that search engines use the anchor text to determine whether the page at the end of the link is relevant or not. Do not use generic anchor text like “Click here” or “Visit” as this will not help in SEO.

5. Easy navigation: Make your site easy to navigate. If you have a lot of content or heavy graphics and videos, then you must take more care to organize the content and make it easy for the visitor to find information.

Search engines are continuously evolving. Today, they are able to search text, images, and videos all in the same set of results. So SEO is also developing into an art based on a foundation of science. You need to learn both the art and the science to be successful.

SEO anchor text, keyword optimization, keywords, Meta tags, search engine optimization, SEO, SEO techniques

Search engine optimization is made easy due to the wide availability of several tools which are simple to use and give superb results. However, not many internet marketers make the right use of such tools. In fact, many would not be even aware that there are such tools. For instance, the Google Toolbar is usually considered useful for blocking pop-ups and bookmarking your favorite sites. However, it can be very useful to monitor back links to your site, the amount of hits you get on your site, your page rank and other important statistics.

The Google Keyword Tool is a marvelous tool, almost indispensable for online marketers. Since, Google is the largest search engine in the world, it has the maximum data on user behavior, what keywords they use to search for information and how long do they search. Whether you are an article marketer or own a content site, this tool will help you in getting more traffic. For any keyword of your choice, this tool will give you a list of related keywords and the average number of searches performed on them per month. You can analyze based on broad searches, exact searches and phrase searches.

If you are advertising using the pay per click program of Google Adwords, you can use the Google Traffic Estimator tool which will tell you how much you should bid for any keyword to get your ad on the first page. It also tells you how many times your ad is likely to be displayed based on your cost per click settings. You can monitor the number of clicks received by each keyword which is very useful in determining whether you want to continue or change to another keyword.

Microsoft Bing is the latest search engine to have hit the market. Actually, it was there earlier as the Windows Live Search. Bing is just the newer version with some additional features. It incorporates a high tech search algorithm that is based on numeric formulas and weights. I am not sure whether all the conventional SEO methods will guarantee the same results on Bing searches. However, an interesting feature which can turn out to be pretty useful is the Demographics Prediction which can give you a demographics profile along with the keyword analysis. The Search Funnel tool allows you to analyze keywords based on historical searches and not just the average number of searches.

There are many more tools that can be really useful. For example, Wordtracker, Keywordtopia, Micro Niche Finder and others. In addition, there are many inbuilt tools in social networking sites like Facebook and Twitter that can help to build more power into your marketing campaigns.

SEO Add new tag, SEO

SEO Copy Writing

SEO copy writing, which some may consider Web Site copy writing, is about understanding how content writers use keyword optimization and exactly where they are placing keywords at on a Web page. To help you out, here are five tips to effective SEO copy writing.

1. Web Site Title and ALT titles

The first place you want to put the keywords you are targeting is in the title of your Web Site. The Web Site title is the first thing people see as they get to your site. Therefore, you want to make it known exactly what keywords you are targeting. You should have the keyword phrase you are targeting including in your title, and if possible, put it first.

NOTE: If by some ridiculously misfortune you can only do one of these 5 tips, this is one to do. Yeah, it’s THAT important.

And by the way, if you need to get a list of keywords that people are searching for (and there is absolutely nothing more important than this), you will need to get real familiar with keyword science and you can master that (and a lot of other things as well) by picking up a copy of Traffic Secrets 2.0.

As for your ALT titles, these are visible in the source code of each web page. The power of varying your ALT titles using specific keywords is it allows you to index your entire site categorically.

2. META tag description

The next place you want to focus on with your SEO copy writing is your Web Site’s META tag description. This description is going to be what comes up when visitors are looking through the search engines and your web site comes up. People will see your URL and then a brief description; that is the META tag description. Within this description you want to include what services you provide and what kind Web Site they can expect to find.

And of course, be sure to definitely include some key phrases you are optimizing your page for. For example, if you’re a dog groomer and you want people to find you while searching for dog groomers, make sure you include the key phrase dog groomer in the description, but make it natural like you’re writing to your potential customers.

3. Page headers

Much like your Web Site title, every page header should have a keyword or two that you are targeting. The headers, of course, are created by using header tags such as <h1>, <h2> all the way to <h6>

By including keywords in each of your titles and page headers, you are ensuring that the web crawlers will not skip over anything. You want your entire site to be indexed without spamming with an overuse of your keywords.

4. Web content

You have to be careful with SEO copy writing web content. Far too many people get keyword-happy and end up spamming their site. You do want to include keywords throughout your content, but within the context of what you are saying. Your keywords should flow smoothly with the content that is being written.

5. Navigation bar

The last place you want to sprinkle keywords on your web site is in the navigation bar. Some common navigation bars you may be familiar with include About Us, Free Tips and Contact. You want to use words like these to help create an efficient search engine run-through.

When it comes to effective SEO copy writing, you have to understand where to sprinkle your keywords at and how much you should do so. Take the five tips in this article to help guide you with the copy writing on your Web Site.

But A Word Of Caution:

While these tips are helpful, you want to make sure you do it naturally and not just write your Web pages for the search engines. There must be some balance.

For more traffic tips and ranking high on Google, you should learn these how these 2 highly important tips can get your Web sites ranked highly and respectably on Google.

Copywriting, Internet Marketing, SEO Copywriting, Internet Marketing, SEO

Search engine traffic from natural keyword or key phrases (what many call organic traffic) from Google has a lot of benefits with the biggest 3 being:

• 100% Free! You don’t have to pay for this traffic.
• Targeted! Someone SEARCHED for information on something you provide.
• Leveraged! You don’t have to send any emails, ads, press releases or articles.

Here’s 2 highly important tips to get your Web Sites ranked highly and respectably on Google:

Tip #1 – Write valuable content Google likes.

Here’s some points to help you with this:

• Write from your heart with your personality – don’t be fake.
• Try to limit each page or blog post to 2-3 occurrences of the keywords or keyword phrases you want people to find your particular page or blog under. For example, if you want them to find your Web Site on Google by searching for “Widget XYZ”, then type “Widget XYZ” 2-3 times in the page or blog post.
• Try to mention each keyword no more than 4 times per page or blog post.
• Do not include all occurrences of your keyword or key phrases all in the same paragraph or blog post.
• Aim for 150 to 250 words of text per keyword on each page or blog post.

Tip #2: Link your Web Site to other Web Sites

You want as many quality and topic relevant links as possible coming to your Web Sites from other Web Sites.

IMPORTANT: Do your best to ensure you use the same exact URL since Google sees “http://www.samplewebsite.com” differently than than “www.somewebsite.com”.

When you add your links to other Web Sites or when you ask other Web Sites to link to yours, stay consistent with your URL. Do not have 30 links pointing to “http://www.yourwebsite.com” and then 2 pointing to “www.yourwebsite.com” and 4 pointing to “yourwebsite.com”.

Consistency is a key. I love a great cliche’ when it’s appropriate!

Personally, I always use the fully qualified URL. For example:

TraVerus.

Hover over the above link and you will see that it points to http://www.whatistraverus.com and NOT www.whatistraverus.com. It’s the same address, but Google treats them differently.

Here’s some points to consider when thinking about linking your Web Sites to other Web Sites:

• Links to your Web Site should be from pages containing relevant and related content. If your Web Site is about computers, do not get it linked from content about fishing!
• Google has a Google PageRank (GPR) assigned to all Web pages ranging from 1-10. Try to get your links on Web sites with a higher GPR score. More on this later.
• Links to your pages should have your keyword as the anchor text of the hyperlink (like the TraVerus example above).

By the way, let me save you from this misery. If you ever come across something called link services, AVOID them. Most of them simply generate junk Web Sites with no real value just to add links everywhere.

Google frowns at pages produced by these link services and may remove your Web Site if your link appears on these junk Web Sites. And you definitely DO NOT want this to happen.

Before we continue, understand this: Google REALLY likes links that are part of valuable page content.

Read the bolded section in the sentence above aloud – seriously!

So when you approach a Web Site owner and ask him to list your link on his Web Site, make sure you explain to them the benefits of linking back to your Web Site in a section of their Web Site that has good valuable content with similar topics your Web Site contains instead of just linking back to your Web Site off in some link repository.

So now you are probably asking how do you find Web Sites with a good Google Page Rank (GPR) rating to link back to your Web Site.

Well, finding great links like this is not a mystery; in fact, with the right software, it’s fun and usually easy.

The product I recommend and use is SEO Elite.

If you are really serious about driving traffic to your Web Sites, do yourself a HUGE favor and go read about and watch the videos of SEO Elite RIGHT NOW because it is THAT good and it will explain how you can use it find the web pages you definitely need linked to your Web Sites.

Bottom line: Write good content and use SEO Elite to find Web Sites with high Google Page Ranks (GPR) for the keywords you are interested in to link back to your Web Site, contact them and discuss how you can get links to your Web Site listed on their pages in a relevant and related section, and your Web Site should see a big boost in the search engines!

Internet Marketing, SEO google, Internet Marketing, search engine optimization, SEO